Assistant Designer for Lauren Ralph Lauren
Reported to design director and collaborated with head designer of Ralph Lauren in the development and launch of all Lauren swimwear lines from concept to finished product. Engaged in all areas including market trend analysis, sample production QA and logistics. Worked with vendors, merchandising, organization leads, and external partners throughout the full design process.
Swimwear sold at Macy's, Bloomingdales, Dillards, Belk, Lord and Taylor, and Everything but Water
Featured in Elle, Women's Health, Instyle, Vogue, Self, Style Watch, WWD, Cosmopolitan, Sports Illustrated, Fitness, Allure and worn on several known television shows.
Designed brand-conscious seasonal junior lines and oversaw the development from conceptual ideas to finished product. Helped execute internal brand strategy that aligns with overall brand goals. Handled market research, trends, and sourcing.
Collaborated with lead graphic designer to conceptualize and create graphic artwork for screen prints. Market research on latest trends to bring in new idea concepts for the team. Managed inventory and orders.
© Viviane Dao 2020 | Product Designer